New Digital Strategy by VINCI Airports

ANA, Aeroportos de Portugal has just launched a new website and a new App for Android and iOS. This evolution is in line with a new digital strategy by VINCI Airports, ANA’s parent company, for the airports it manages around the world. The new functionalities and the image of this new generation of digital platforms make their debut in ANA and only then are implemented in VINCI Airports’ remaining regions.

The new functionalities include:

  • lounge reservation, fast track, hotel;
  • improvement to the parking reservation engine;
  • direct access to the airlines’ check-in, minimising the need to check several platforms;
  • automatic airport detection (autosense) in the app;
  • content adaptation according to the passenger’s status: departing, arriving or on stopover, via the website’s navigation menu;
  • integration of the platforms, enabling desktop and mobile navigation;
  • consistent articulation between topics and intuitive access to content;
  • update to the tone of voice, more familiar and clearer;
  • new design, more appealing and useful.

ANA’s investment in the digital environment combines a reading of the technological trends with careful analysis of the needs of passengers, who favour quick and intuitive access to available information.